These ads are nothing new, of course. Similar campaigns have helped to draw students to the weekend program in decades past as well. As 1988 graduate Jim Tudor recalled in his graduation address, these announcements can be particularly helpful in reaching potential students who have some awareness of Shimer but do not realize that it has a program tailored specifically to them:
I met a graduate of Shimer who told me that he never had a lecture in his four years of college. All his classes worked as a group discussion with the professor acting as a co-investigator. I felt sad about not knowing of this school earlier, but continued with my self-education program.Not only is the Chicago area the most logical recruiting area for the weekend program, it is also especially rich in students with precisely this exposure profile. This fact makes this kind of advertising particularly appropriate and -- with any luck -- effective.
One day, while driving on the Kennedy expressway, I heard an advertisement on the radio about weekend classes at Shimer College geared toward working people. I became very excited. Many of the people driving near me became very excited also, but not about Shimer.
If, like me, you feel that Shimer is using its limited resources wisely in promoting this valuable program, why not take this opportunity to support the Great Books and take home a set? More than $2700 has been raised so far.